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WAPA CAFE | Local coffee shop and cultural center

Client Vision

Client is a family-owned neighborhood cafe and snack bar. They have loyal clientele but are trying to expand their business to young professional crowd from nearby neighborhoods.

We chose to focus on the contact information, so first-time visitors could quickly find or contact Wapa, and pictures and design that invited the user and tempted them to visit.

They wanted to utilize graphic design materials they had already invested in, like their logo and menu design, but update the look and feel.

Keywords: Latin, lively, fresh food, happy hours, hip, cultural center.

 

 

 

Plan

- Encourage user to visit in person or call to order by adding phone and contact details throughout the site.

- Convey the feel of Wapa Cafe through inviting photos and text that tells a story.

- Moving image on landing page suggest lively atmosphere.

- Encourage user to inquire about events, suggesting Wapa’s flexibility through an open-ended contact form.

- Leverage pre-existing logo, which had a Colonial feel in deep coffee colours and white.

- Added jute background, bright mustard

 

 

Layout

Landing page

- logo

- Lead user to contact/order

- “Order now” > “Contact”

  - Also Display Contact info directly

- Instead of a separate "Gallery" page with photos, lead the user by scrolling down the main page.

  - Pictures suggest lively, Latin atmosphere and healthy, "mouth watering" food.

  - Strips of professional pictures alternate with text about the cafe.

 

Contact

- Directly offer the telephone number, location, and hours.

- Google maps especially for mobile users.

 

Events

- Encourage the user to describe their own vision for the event - we’re flexible!

- Display events hosted at Wapa cafe which are open to the public: artist showcases, networking, happy hours, private events.

 

Arepas

- Arepas, a very typical, fun Colombian food, are what set Wapa apart.

- To feature them, we added a separate page with a rich description and prices

 

Menu

- Leverage the existing PDF file.

- Add warmth with a filter.

 

 

 

Backlog

3/7

  • Pick themes DONE

  • Consolidate about + Arepas section DONE

  • Menu with pictures - use PDF intsead

  • Events calendar - need to input events

  • Social links DONE

  • Add contact info to landing page DONE

  • Special request form - Add date input form

  • Order online platform or Uber eats - call by Phone Instead

  • Mobile FP: Social, Hours, Contact adress

 

3/17

 

  • Review Bread Shop, Coffee House, Tile background DONE

  • Review suggested skin: Change background to jute

  • Add photo gallery: Plaintin leafs, green, white wine. Picked mojito in tumbler and colorful juicesd

  • Edit mobile Rewiew

  • Added stock moving image DONE

  • Paragraphs in spinnaker DONE

  • PDF of menu, add arepas

 

Train: input events, add pictures,

 

3/26

  • Domain and Restaurant subscription options: $9, $12, $19 /month - includes online ordering!

  • Change FP from tiles to strips DONE

  • All font Stencil and Spinnaker, remove Mustard color. DONE

  • Make picture carrousel visible in mobile DONE

 

4/1

  • Added email list form DONE

  • Add “sangria” to happy hour, “comforting hot chocolate and wapanela”

  • Teach: change text and images, add events to calendar

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